Author: Graham Laing

Graham Laing is a Chartered Marketer, Fellow of the Chartered Institute of Marketing and former regulatory lawyer. He specialises in helping professional service firms accelerate growth, strengthen market position and build sustainable competitive advantage.Over the past 20 years, Graham has worked with many of the UK's leading professional service firms, advising on growth strategy, client acquisition, market positioning, reputation building and business development transformation. His experience spans law firms, tax advisers, accountancy practices and other specialist advisory businesses operating in highly competitive markets.As founder of Prof Services, Graham helps ambitious firms increase revenue, build authority within their sectors, attract higher-value clients and create stronger, more resilient market positions. His approach combines commercial strategy, professional services expertise and deep understanding of how reputation, authority and client acquisition drive long-term growth.

Challenges Facing Professional Service Firms in 2026

Professional service firms are facing a period of profound strategic change. Across the legal, tax, accounting, consulting, engineering and advisory sectors, leadership teams are confronting a combination of market pressures unlike anything seen in recent decades. Economic uncertainty, technological disruption, shifting client expectations, talent shortages, regulatory complexity and intensifying competition are creating new challenges for […]

Client service in professional services: focus on the client

So there we have it. The music stopped, and some firms found themselves without a seat. Sad as it may be, especially for old school legal brands like Cobbetts, life moves on. This may sound harsh, but it’s unfair to keep ‘zombie firms’ operating. They soak up market share, preventing good firms from prospering. The […]