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Creative solutions

Brand development

We help clients navigate rapidly changing markets to promote innovation, capture new opportunities and create value.

Economic conditions and increased competition have disrupted even the most settled of firms and well-established business models. Professional services firms need more from their own capabilities and capacity than ever before and should be asking how their own capability can be harnessed to drive growth and create competitive advantage.

Our view

In the pre-digital landscape, clients undertook a straightforward purchase journey which began with a need or desire and the professional service firm staff were involved early on helping the client to establish decision-making criteria.

The professional services industry is consolidating at an unprecedented pace, as firms combine strategy, technology and implementation services into a comprehensive offering. Only a cohesive brand that communicates a single, powerful value proposition can unite all that a firm does and deliver a compelling rationale for working with one firm across multiple service areas.

How we help clients

Rokman Laing supports professional service firms across the entire bids process, from initial opportunity assessment, through to developing your proposition, structuring and writing content, to tender reviews, creative design and presentation coaching.

All about Insight

Driving your firm forward through successful bids and tenders requires cutting-edge skills, experience and sound processes to articulate a compelling response. It also demands insight into client procurement and decision making drivers. 

Listening and meeting need

You can increase the amount of bids, tenders and pitches that your firm wins by maintaining a clear focus on meeting the client’s stated need.

Bolder than the next man

Uncertain times demand bold responses, yet many firms tend toward timidity and inertia. To be successful in bids, firms must make not only bold moves and big statements but also back service claims up with evidence. 

Featured services

Brand audit

Analyse your current position and discover new insights into your brand with a net result of helping you grow your bottom line.

Brand guidelines

Development of guidelines will support consistency and cohesion across your organisation in the application of your brand.

Brand identity development

Engage your target audiences with a relevant brand identity that will help differentiate your firm and communicate its proposition.

Brand strategy development

An effective brand strategy will deliver high levels of engagement with internal and external audiences to drive your business forward.

Event branding

Maximise the opportunity to showcase yourfirm through quality, creative branded design, supported by strong messaging.

Internal branding

We can advise on design strategies and campaigns to engage your internal audiences.


When the time is right for a change in your visual identity, we bring a distinctly commercial perspective to what can be a highly emotive process, taking into account the needs of all of your targetaudiences throughout the project.

Internal branding

We can advise on design strategies and campaigns to engage your internal audiences.


We have vast experience of bid management across the :

  • Audit & assurance
  • Tax
  • Business advisory
  • Risk advisory
  • Consulting
  • Transactions
  • Small business accounts

If you are interested in hearing more about our marketing for accountants services, please get in touch and we’ll answer any questions you may have.