Marketing for Engineers - Prof Services

For many years engineers have relied on word of mouth, recommendations and referrals as the principal drivers of new business.

But with increased competition in the marketplace and the dominance of digital platforms, clients are adopting more sophisticated approaches to procuring engineering services.

As a result, engineering firms are challenged with continually adapting and responding to changing market expectations to serve a more demanding client base.

We understand the engineering industry and engineering services market. We provide a range of engineering marketing services to help you fundamentally rethink your strategic approach and meet the changing needs and expectations of your clients. By improving marketing and client acquisition processes, we’re focused on delivering results that make a difference and help you stand out in the market.

Digital transformation and changes in professional services procurement are now favouring firms committed to improving their capability, growing visibility and strengthening their reputation.

In a market of highly technical offerings and typically low brand awareness, clarity of proposition and high market visibility delivers advantage. The need is for firms to sharpen their competitive position, and develop and implement differentiated strategies and next-generation operating models designed to tackle market complexities, and drive growth and profitability.

We offer engineers strategic and tactical marketing services and consultancy support. We can help you connect your vision with action. By facilitating a seamless transition from strategic direction to workable marketing plans, we can help you to drive growth and create competitive advantage.

Capability management

We help engineers harness their capabilities and align the proposition to the market need. Through market insights and senior business leadership experience, we help firms reimagine and transform operations, accelerating growth at scale and at a pace beyond that of competitors.

Client & market insight

We offer client research services providing engineers with the information, resources and insight to make strategic client decisions. We can help you improve your understanding of your clients to enhance your knowledge as part of key client programmes or strategic brand development.

Digital marketing

Digital has transformed the way businesses and consumers purchase engineering services. We help engineers make the most of digital to drive client acquisition. We provide the full range of digital services – covering digital marketing strategy, search optimisation, analytics, content marketing, social media, paid search – to improve visibility online and deliver tangible results.

Client & market insight

We were engaged by a long-established practice to carry out client and market research that would help shape its post-pandemic marketing strategy.

We analysed the resulting data and insights, drawing on our own extensive market knowledge, and developed a strategy that involved content production and distribution aimed at specific segments, and introduced measures of strategic performance.

The firm saw a 36% increase in website visits and growth in conversion rates to 35%.

Our client had been operating for over ten years, using the same branding. They wanted a new corporate identity reflective of the firm’s current standing and values, to help take the firm into the future.

We worked with key stakeholders of the firm – internal and external – to establish and articulate values, and used this insight as the basis of a brand refresh.

We delivered a complete rebrand and new visual identity, from brand guidelines to design and production of online and offline marketing materials including company stationery, social media channel branding, printed brochureware and exhibition branding.

The refresh has been well received across all touchpoints, such as improved audience engagement with email marketing and improved talent attraction through enhanced employer branding.

We have vast experience of engineering marketing, including sub-sectors such as:

Aerospace & avionics
Automotive
Chemical
Defence
Electrical
Instrumentation & control
Manufacturing
Mechanical
Process
Systems
Software

We are one of a very few agencies specialising in marketing for architects, aligning our offerings along industry lines. We can help you answer:

How can we compete more easily and win work more effectively?
What is the easiest way to build visibility and profile?
How can we get more referrals?
What are the alternative ways to networking?
How can LinkedIn and other social media channels help us?
What marketing activity delivers the best return?

If you are interested in hearing more about our marketing for engineers, please get in touch and we’ll answer any questions you may have.

Engineers

#ourindustrysolutions

Client & market insight

Branding refresh

#contactus