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We help law firms and legal service providers align to the market need by transforming capabilities and unlocking the full potential for performance and profitability. 

Marketing for lawyers has never been more challenging.

Law firms face vast competition from across the market. Economic conditions have highlighted an overcapacity, while clients are creating an environment in which firms are under pressure to provide certainty over end price while also transforming service delivery.

Our view

Insight and agility have become critical for law firms to achieve sustainable advantage, both at scale and at speed.

Faced with disruption in tech and shifting client expectations, excellence and innovation in both strategy and execution are key to achieving differentiation. This demands that firms reimagine operations in response to the near-term challenges, while setting the right capabilities and priorities for long-term success.

With strong direction and tactical precision, opportunities remain for the taking.

How we help law firms

Improving marketing performance

We help law firms navigate the uncertainties and opportunities driven by changing client demands, prevailing trends and digital disruptions. We bring our expertise across the legal sector to drive marketing performance and operational improvements, and help clients build capabilities to sustain industry-shaping transformations.

Capability management

We help law firms and legal service providers harness their capabilities and align the proposition to the market need. Through market insights and senior business leadership experience, we help firms reimagine and transform operations, accelerating growth at scale and at a pace beyond that of competitors.

Strategic marketing

Delivering ideas for impact, combined with unique industry insight and expertise, we help firms unlock new drivers of growth, relevance and competitive advantage. The need is to commit to marketing strategies designed to pinpoint and pursue opportunities, executed through a finely calibrated mix of marketing assets, capabilities and processes.

Our client and market insights services provide lawyers and law firm management with the information, resources and insights to make strategic business decisions. We help improve understanding and knowledge of clients and other stakeholders as part of key client programmes or strategic brand development.

Digital has transformed the way businesses and consumers purchase legal services. We help lawyers make the most of digital platforms to drive client acquisition. We provide the full range of digital services – covering digital marketing strategy, search optimisation, analytics, content marketing, social media, paid search – to deliver tangible results.

Impact stories

Outsourced marketing for increased impact and cost savings 

This national law firm client was looking to rationalise their marketing operations due to concerns about the ongoing costs of engaging multiple agencies in addition to their in-house marketing team.

Management fully supported our recommendations following an audit and strategic review, and we were commissioned to implement these changes on an outsourced basis. Marketing impact has since improved substantially, while the client is saving over £120k per year in agency costs and salaries.

Law firm digital marketing strategy increases website traffic x100

The client had grown from one founding partner to a team of five in five years and was looking to create a plan for the next five years. They were ambitious but honest that they didn’t know how to take the firm to the next level.

Following an in-depth strategy session, we devised a marketing strategy with supporting implementation plan. This included creating a new corporate identity that reflected the firm’s brand and ethos, and developing the supporting online and offline marketing materials. 

We also devised and implemented a highly-targeted social and content strategy, which has resulted in the firm’s website traffic grow from 40 hits a day to over 4,000 hits a day, making digital the firm’s primary source of new business.

Your questions answered

We are one of the few agencies specialising in marketing for lawyers, aligning our offering along industry lines. We can help you answer:

  • How can we compete more easily and win work more effectively?
  • Which marketing activity delivers the best return?
  • What is the easiest way to build visibility and profile?
  • How can we get more referrals?
  • What are the alternative ways to networking?
  • How can LinkedIn and other social media channels help us?

If you are interested in hearing more about our marketing services for lawyers, please get in touch and we’ll answer any questions you may have.